Sam

Di Mauro

I’m a product designer based in the UK. My skillset centres on building memorable brand experiences, launching 0 to 1 products, and shaping simple, intuitive solutions to complex problems. I’m passionate about innovation that drives meaningful change, branding that tells a story, design craft that elevates the everyday, and challenging the status quo to make space for better ideas. I hope you enjoy what you see.

Selected works

From 0 to 1: innovating the underground music event discovery

Leading the complete product design process for Kigs, from 0 to 1, creating a platform that empowers fans, artists, and promoters in the underground music scene. Focused on a seamless, community-driven experience, ensuring users can connect, discover, and engage with music events like never before.

Client

Kigs

Industry

Music

Role

Founding product designer

Scope

Strategy

Product design

Design system

Branding

Platform

Web and mobile

Period

2024 — Ongoing

Case study upon request.

From 0 to 1: innovating the underground music event discovery

Leading the complete product design process for Kigs, from 0 to 1, creating a platform that empowers fans, artists, and promoters in the underground music scene. Focused on a seamless, community-driven experience, ensuring users can connect, discover, and engage with music events like never before.

Client

Kigs

Industry

Music

Role

Founding product designer

Scope

Strategy

Product design

Design system

Branding

Platform

Web and mobile

Period

2024 — Ongoing

Case study upon request.

Brand and design system for the next generation of DJs and producers

Led the complete rebrand and design system overhaul for Seedj, refining its identity and creating a scalable, consistent design language. The new system enhances usability and supports the platform’s growth, helping DJs and producers accelerate their careers.

Client

Seedj

Industry

Music

Role

Founding Product Designer

Scope

Branding

Design system

End-to-end product design

Platform

Web app

Period

2021 — 2022

Case study upon request.

Brand and design system for the next generation of DJs and producers

Led the complete rebrand and design system overhaul for Seedj, refining its identity and creating a scalable, consistent design language. The new system enhances usability and supports the platform’s growth, helping DJs and producers accelerate their careers.

Client

Seedj

Industry

Music

Role

Founding Product Designer

Scope

Branding

Design system

End-to-end product design

Platform

Web app

Period

2021 — 2022

Case study upon request.

Making the great outdoors safer with live obstacle reporting

Designed a community-driven live reporting feature for OS Maps, enabling users to mark and share obstacles on hiking routes in real time. This feature enhances safety and navigation for outdoor enthusiasts, ensuring a smoother and more informed journey.

Client

OS Maps

Industry

Outdoor, mapping and geospatial

Role

Product designer

Scope

Product thinking

UX/UI design

Interaction design

Platform

Web and mobile

Period

Q4 2024

Case study upon request.

Making the great outdoors safer with live obstacle reporting

Designed a community-driven live reporting feature for OS Maps, enabling users to mark and share obstacles on hiking routes in real time. This feature enhances safety and navigation for outdoor enthusiasts, ensuring a smoother and more informed journey.

Client

OS Maps

Industry

Outdoor, mapping and geospatial

Role

Product designer

Scope

Product thinking

UX/UI design

Interaction design

Platform

Web and mobile

Period

Q4 2024

Case study upon request.

Values

Useful

Usable

Accessible

Innovative

Aesthetic

These are the principles I try to bring into every piece of work I do: it needs to be useful, usable, innovative, and beautifully crafted. I’ve always been driven by the idea of creating things that improve people’s experience. Whether that’s through clearer thinking, better design, or simply making something feel right.


I care about the bigger picture, but I also get a real kick out of the fine details. I like working fast, but with intention. I try to stay thoughtful about long-term impact, and I love collaborating with people who want to build something meaningful together.


Design, for me, is about improving what’s around us in a way that feels honest and intuitive. I want what I make to feel grounded in reality but still push the edges of what’s possible.

These are the principles I try to bring into every piece of work I do: it needs to be useful, usable, innovative, and beautifully crafted. I’ve always been driven by the idea of creating things that improve people’s experience. Whether that’s through clearer thinking, better design, or simply making something feel right.


I care about the bigger picture, but I also get a real kick out of the fine details. I like working fast, but with intention. I try to stay thoughtful about long-term impact, and I love collaborating with people who want to build something meaningful together.


Design, for me, is about improving what’s around us in a way that feels honest and intuitive. I want what I make to feel grounded in reality but still push the edges of what’s possible.

Background

I started in branding and identity, moved through web design, and eventually found my stride in product design. With a strong visual foundation and a deep focus on user empathy, I craft experiences that feel seamless and human. From big-picture strategy to detailed interfaces and thoughtful micro-interactions, I aim to make every touchpoint feel considered.

Over the past seven years, I’ve worked across freelance projects, agencies, startups, in-house teams, and larger companies, building a flexible, well-rounded skill set along the way. I’m naturally curious and care a lot about craft, which helps me design work that’s not only useful, but genuinely meaningful—especially in fast-moving, evolving environments.

I started in branding and identity, moved through web design, and eventually found my stride in product design. With a strong visual foundation and a deep focus on user empathy, I craft experiences that feel seamless and human. From big-picture strategy to detailed interfaces and thoughtful micro-interactions, I aim to make every touchpoint feel considered.

Over the past seven years, I’ve worked across freelance projects, agencies, startups, in-house teams, and larger companies, building a flexible, well-rounded skill set along the way. I’m naturally curious and care a lot about craft, which helps me design work that’s not only useful, but genuinely meaningful, especially in fast-moving, evolving environments.

Experience

Work experience

Product Designer at Ordnance Survey (OS Maps)

Jul 2023 – Present • Southampton, UK (Remote)

Product Designer at Zeelo

Mar 2022 – May 2023 • London, UK

Founding Product Designer at Seedj

May 2021 – Mar 2022 • London, UK (Remote)

Junior UI/UX Designer at Masamune

Sept 2017 – May 2022 • Catania, Italy (Remote)

Junior UI/UX Designer at Paradigma Innovation

Sept 2016 – Sept 2017 • Catania, Italy

Full resume upon request.

Competences and skills

Product thinking

Design thinking

0 to 1

Design systems

Branding

Visual story telling

No-code development

Minimalism

Usability research

Accessibility

Iconography

Webflow

Framer

+ more

Industries

Smart mobility

Leisure

Outdoors

Social media

Music

Digital services

+ more

About

Life outside work is all about movement and perspective. I’m into running and endurance challenges. I'm currently training for an Ironman 70.3. I surf whenever I can and snowboard when the season’s right. Photography has been a long-time interest, something I dip in and out of but it always helps me see things differently. I love getting lost in new places, diving into human behaviour, and having conversations that go beyond the surface.

References

"Samuele is a fantastic product designer that has progressed so much in only a year working at Zeelo. He is smart, kind, attentive and has showcased a "can-do" attitude in many opportunities. He's an amazing asset to the design team and the company."

Adrien Lassalmonie-McCabe

Director of Design at Zeelo

"I had the pleasure of working with Samuele on a project that started from scratch, and it was truly exciting to collaborate with him. Samuele brings incredible energy and motivation to the team, and his experience shines through in his methodical yet quick execution of visual identity designs. Beyond his technical skills, he demonstrates a high level of emotional intelligence, expertly navigating the challenges of working in a newly formed team with diverse skill sets. His ability to manage these dynamics with care and professionalism was invaluable to the project's success."

"I had the pleasure of working with Samuele on a project that started from scratch, and it was truly exciting to collaborate with him. Samuele brings incredible energy and motivation to the team, and his experience shines through in his methodical yet quick execution of visual identity designs. Beyond his technical skills, he demonstrates a high level of emotional intelligence, expertly navigating the challenges of working in a newly formed team with diverse skill sets. His ability to manage these dynamics with care and professionalism was invaluable to the project's success."

Galatea Labruna

Marketing Manager ex-Publicis Media

"I had the opportunity of working with Samuele Di Mauro at Paradigma on the Cascina Bonfiglio and Things To Do projects. Samuele is a highly creative product designer with extensive knowledge and continuous learning from around the world. He is also a true team player, always fostering a collaborative and positive work environment."

"I had the opportunity of working with Samuele Di Mauro at Paradigma on the Cascina Bonfiglio and Things To Do projects. Samuele is a highly creative product designer with extensive knowledge and continuous learning from around the world. He is also a true team player, always fostering a collaborative and positive work environment."

Antonino Omar Amato

Senior UX Designer at MOVYON

"Samuele was instrumental in Seedj’s growth, contributing significantly to our design system and rebranding. His creativity and attention to detail made a big impact on our platform’s evolution, and I always appreciated his collaborative approach."

Gabriele Spata

CEO at Seedj

Contact

Let’s work together. I’m currently looking for a full time role. I’m open to relocating and exploring new ventures.

Colophon

Design and code by Sam Di Mauro. Typeset in Geist Regular by Vercel.

© 2025 Sam Di Mauro